In 1985, Nike gave Jordan and his signature line of sneakers and apparel a unique logo – clearly, this line was created to be very different from Nike’s previous basketball efforts.
Designer Peter Moore was given the task of coming up with the first Air Jordan shoe. The Air Jordan 1 featured the Nike Swoosh on the mid panel and a newly designed wings logo on the upper ankle. The first Air Jordan was similar in design to other popular Nike models released in the 1980s such as the Air Force 1, Terminator and Dunk. The Air Jordan I featured a Nike Air unit for heel cushioning, padded foam ankle collars for additional protection and a toe overlay for added lockdown.